There are almost 2.5 billion social media users in the world, which is why it’s no surprise that recruiters using social media to identify talent is on the rise. In fact, a 2018 CareerBuilder survey revealed 70% of employers use social media to screen candidates during the hiring process, and about 43% of employers use social media to check on current employees. Below are several major social media trends in recruiting that all jobseekers need to keep in mind:
- LinkedIn has turned into a major content platform. Recruiters can be more creative when targeting candidates on the platform.
- Platforms like Instagram will allow branding opportunities for employers using Instagram stories.
- Recruiters will be targeting Generation Z through social media platforms.
- Up to 75% of the workforce are currently considered passively job seeking. Social media enables businesses to attract to build relationships with this group. Providing useful, educational content aimed at this candidate pool gets them familiar with their brand.
So, what can the older job seeker do to increase job search success? Here are five key steps to take:
- Older job seekers should pay attention to their digital footprint and personal brand, because employers will check social media profiles for inappropriate images or comments. Regularly Google yourself to ensure that the information found online is exactly what you want people to know.
- Create an email address that you use only for job searches. Avoid email providers like AOL or Yahoo.
- Maintain a constant online brand. You will appear relevant, which will attract employers to you and may result in job search opportunities.
- Take a professional headshot and include it on your online profiles. A professional photo reinforces your personal brand. Especially if you are targeting executive level jobs.
- Update your LinkedIn profile and have up-to-date recommendations. Reach out to former supervisors, co-workers, subordinates, and customers to request they complete these for you.
As always, keep in mind that UMUC Career Services is available to help you plan and achieve career success. Click here to set up an appointment with a UMUC Career Advising Specialist.
Rhoda Smackum is a career advising specialist for Career Services and Alumni Relations at University of Maryland University College. She has approximately 28,000 hours of work experience in the field of career development. Ms. Smackum enjoys working collaboratively, in partnership with students and alumni to identify career issues, match values with career choices and obtain meaningful work. She holds a Master of Arts degree from Bowie State University and a Bachelor of General Studies degree from the University of Maryland College Park. She is a Certified Master of Career Services (CMCS) and an Associate Certified Career Coach.